top of page
PhonePe business Palette.jpg
Design Portfolio

PhonePe Business Colour Palette Exercise

Company / 
PhonePe
 
Role / 
Art Direction

 
Year / 
2023

The task involved developing a cohesive color palette that not only elevated the UI design and overall user experience but also strengthened the brand identity across various platforms. The final palette was applied to both branding and marketing materials. As a result of this exercise, we introduced new, more accessible colors that improved usability and facilitated clearer categorization across the interface.

Colour Graph to get Primary and Neutral Colours

Palette.jpg

Colour Accessibility Test

Screenshot 2024-12-02 at 4.41.22 AM.png

New Palette Banners

Photo QR - Banner creative.png
Whatsapp-WelcomeE-1920x1080.png
bottom of page