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Design Portfolio
PhonePe Business Colour Palette Exercise
Company /
PhonePe
Role /
Art Direction
Year /
2023
The task involved developing a cohesive color palette that not only elevated the UI design and overall user experience but also strengthened the brand identity across various platforms. The final palette was applied to both branding and marketing materials. As a result of this exercise, we introduced new, more accessible colors that improved usability and facilitated clearer categorization across the interface.
Colour Graph to get Primary and Neutral Colours



Colour Accessibility Test

New Palette Banners


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