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PhonePe x SBI Credit Cards Showcase

A comprehensive showcase of the design iteration process for the SBI x PhonePe Credit Card. This reel captures the evolution of the visual language,
transitioning through various design concepts to the final, live version currently issued to users.

Pincode In-store Display Video

Concepting, Shooting, Editing, & Post-Production. Produced a custom stop-motion video for Pincode’s merchant LCD displays.This project was executed entirely in-house,
transforming a technical e-commerce brief into a vibrant, stop-motion visual optimized for retail environments.

PhonePe Simplify Balance Feature Explainer Video

I led the end-to-end production of an in-app explainer video designed to introduce PhonePe’s latest feature to a national audience.
My primary goal was to strip away technical complexity, ensuring the value proposition was crystal clear for users across all demographics from Tier 1 cities to rural hubs.
I owned the entire creative pipeline, including concept ideation, storyboarding, and final motion graphics.

Social Creatives for PhonePe x HDFC Credit Card

Directed a high-impact social media campaign to launch the PhonePe × HDFC Bank Credit Card. To capture attention in a crowded fintech space, we executed a multi-format content strategy featuring live-action storytelling, stop-motion, and animation. The campaign successfully drove significant user engagement and outperformed platform benchmarks for social traction.

Rewards on Cab Rides

Rewads on Restaurant Spend

Rewads on Shopping

Rewads on Recharges

Ava Waters Social Media Creatives

Creative lead on a stop-motion series for India's premier water brand. The objective: break the mold of traditional luxury advertising with a fresh, rhythmic, and playful visual style.

PetPooja POS Social Media Creatives

I collaborated with Petpooja, India’s leading POS platform, to develop a series of high-energy motion graphics for their social channels. The challenge was to create "thumb-stopping" content that remained strictly within their established brand ecosystem. I delivered a suite of creatives that boosted visual engagement while maintaining the professional integrity of the brand.

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